TOFU content is aimed at educating your audience and rarely converts. Its main goal is to introduce the reader to your company and redirect them to another level of content by linking to MOFU and BOFU content.
In SEO terms, we focus on informational keywords with high search volume (frequency) . For example,
smartphones with the best camera
What's new in iPhone 16
How do we measure the effectiveness of such content chile telegram data (KPI): traffic and user compliance with the characteristics of our target audience (age, region) using Google Analytics.
Middle of the Funnel (MOFU)
MOFU is the type of content that will convert, because it is aimed specifically at solving specific questions that users may come to you with. The goal of this content is to provide the reader with enough information to convince them of your expertise and help solve their problems.
Middle of the Funnel content is created based on informational and commercial queries . To find them, think about what your target audience Googles when they have a specific problem that you can satisfy with your services or products.