Dissonance-Reducing Buying BehaviorHigh-involvement purchases with few perceived differences between brands.Casper, for example, offers a 100-night trial period for their mattresses. If you aren’t happy with your purchase, you can return it, no questions asked. In reality, only about 10% of shoppers actually return their mattresses, but the guarantee elements the perceived risk.This method can also be implemented by service-based industries like how Jorge Argota, a marketing professional and web designer, offers new clients a free Zoom call to ensure they are heard before they put any money down.
The call helps the potential client feel more at ease since albania cell phone number list they are given a definitive strategy laid out before them that is based on their personalized goals.Law groups are another example. The average person may not understand what makes one lawyer different from the next. Firms struggle for position because they are not focusing on distinguishing themselves in any way.
Percy Martinez, distinguishes himself by adding pictures of previous clients and testimonials. He focuses on highlighting words like ‘personalized’, which speak to a prospective customer. Finally, he offers free consultations so potential clients can get to know his firm before putting any money down.Making clients feel heard and safe is especially important when you are selling high-value products like legal services.