The essence of EEAT factors and their impact on websites

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Let's consider the aspects of EEAT in SEO: what to do if traffic has decreased, how to increase authority and expertise. The article analyzed key information for understanding the essence of EEAT factors in Google, clarified the purpose of the second letter "E", determined for which projects it is relevant, and indicated possible improvements for implementation on your own site.

EEAT factors are complex page signals that Google uses to evaluate content quality. They are broken down as follows:

Experience : related to the content topic, cambodia telegram data includes practical skills in providing/receiving services, using/producing products, attending events;
Expertise : the author's competence in the relevant topic;
Authoritativeness : trust in the author and his platform, lack of sanctions;
Trustworthiness : the factual reliability of the content, the accuracy of the information.
Initially, there were only EATs without experience rating, but in December 2022, Google added a new parameter and called them EEAT, or Double-EAT.

Many of the parameters that determine the quality of pages are already factored into Google’s algorithms. Assessors (the people who manually review pages for quality standards) use a guide that details the characteristics of high-quality and unacceptable pages. While assessors’ ratings don’t directly affect how pages rank in search results, they do influence the algorithms.

In addition to the assessors' guide, called " Search Quality Rater Guidelines: An Overview ," Google explains how it works this way:

Search engines largely determine the quality of content using “signals,” which can be thought of as clues about the characteristics of pages that correspond to what a person considers to be quality or trustworthy. For example, the number of quality links to a particular page is a signal that the page may be a trusted source of information on a particular topic.

To assess whether our systems are delivering information that users find relevant and trustworthy, we seek feedback on suggested improvements from search quality evaluators. They use our recommendations to evaluate the changes we make. These evaluators, located in different countries, process millions of search queries, assessing the quality of results based on established signals.

Even if assessors stop rating Russian sites, their ratings will continue to influence algorithms that, in turn, treat sites around the world the same. This indicates that there is guidance available when developing and optimizing your own site.