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The main focus of today’s discussion is video. For example, on Instagram, videos become more effective when we add text explanations to them. It’s a very simple technique : shoot a short video of 2-3 seconds, and then caption it with text that explains the main idea. This approach helps users better engage with the content while watching the feed, forcing them to watch the video multiple times.

Instagram videos become more effective when we add text explanations underneath them


Why is TikTok so effective in engaging audiences?
On TikTok, the situation is different: text content is australia telegram data almost completely absent. Here, posts usually contain only one or two phrases , and the main focus is on the video. This feature of the platform emphasizes its uniqueness and simplifies interaction with the audience, which is reflected in the rapid growth of views and engagement.

What is TikTok's main trump card?

What is TikTok's main trump card? Speed, without a doubt. The speed of audience growth, the speed of attention - that's what sets TikTok apart. Remember how Instagram used to be all about photos? Well, TikTok is focused exclusively on video. And that's why it has one of the largest audiences among platforms that love quick, short videos - of course, YouTube is still ahead in terms of base size.