Some of the strategies we have

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Applied with our clients to enhance their campaigns with enriched data are:

Create an optimized feed , with attractive titles, detailed descriptions (with information on materials, benefits, uses, etc.) and high-quality images, without promotional texts.
Use custom tags for more specific segmentation. Implementing tags like “new collection,” “top sellers,” or “on sale” allowed us to prioritize certain products for specific campaigns.
Include additional attributes , such as GTIN/MPN (to improve uruguay telegram data relevance for specific searches); brand, size, and color (in clothing stores); and promotions (discounts visible in ads).
On the other hand, there are certain practices that can help you manage your campaigns efficiently , avoiding billing or budget issues that cause Ads to stop serving your ads.

The most profitable option is usually to hire a digital marketing agency with SEM specialists , who offer a quality service, oriented to producing results and with a comprehensive approach. Even so, other highly recommended options are:

Set a base budget limit and increase it on certain dates (such as the week before Christmas or on Black Friday). This will maximize the impact of your ads during times of high demand. The Ads Performance Planner is key to predicting the impact of budget changes for these dates.
Segment your campaigns into product “groups” based on attributes such as price, category, or performance. For example, you might have a group of low-cost, high-turnover products with moderate bids and a group of premium products with high bids that maximize their visibility.
Analyze your Google Ads performance reports to identify the products, days, or times that produce the most conversions. This way, you can increase your budget for products with a higher ROAS, prioritizing your profits .