At the heart of any news and press release is an information hook. If the information hook is loud and interesting, it will attract the attention of the media and spread among the audience.
In this article, we examine the concept of an info-hook, its classification, as well as how companies can create info-hook and apply them in practice.
What is an info-reason?
An information reason (information occasion) is an event that uruguay mobile database arouses the interest of the target audience and the mass media.
A competent news hook evokes a reaction from readers and leads to subsequent discussion of news and publications. A quality news hook often has higher coverage and views of publications.
The ideal news hook should be:
relevant;
original;
emotionally attractive;
clear and understandable.
The first to receive news hooks are usually news agencies and leading business publications, then niche, regional and less-reaching media prepare their own publications and reprints based on them, and users share them on social networks. Private companies can quickly respond to existing news hooks and, as an option, provide journalists with expert comments. Companies also have the opportunity to create their own news hooks to increase recognition in the media and social networks. If you properly prepare and package an event into a press release (read about this in our previous article ), journalists will publish it free of charge. A news hook helps a company benefit: remind customers about its products and services, interest a new audience, and strengthen a positive image in the market.
Example of newsbreak. Sobyanin launched production of the new model "Moskvich 6"
The difference between an info hook and a news item
The concepts of news hook and news are often confused. They are mostly used as synonyms or interchangeable terms. News hook is similar in essence to news, but news usually refers to information that has already been published. News hook is the story itself, its basis, about which you can write a short note, review or article.
For clarity, we have compiled a table with examples - news items and news based on them.