Poor marketing opportunities. The seller is offered to participate in the platform's constant discount promotions. Such promotions are too universal, they do not adapt to the audience of a specific brand, nor to the seasonal needs of a separate niche, nor do they motivate you to buy more from one seller. For example, you will not make promotions on the marketplace: "3 for the price of two", "discount from 5,000 rubles", "cheaper in a set", "bonus with purchase", a promotion for a specific product with a time limit, a promotion for a category of goods, etc.
No access to behavioral analytics. Not only do you not see your customers, you are also deprived of the opportunity to analyze their behavior. Standard capabilities of analytics systems like Yandex Metrica are not available to the seller on the marketplace. You will not analyze the behavior of the visitor to the card of your products, you will not see what they focus on, and at what point they refuse to buy. In order to improve the conversion of their cards, sellers are forced to blindly follow the hackneyed advice of info gypsies. Instead of carefully applying a scientific approach based on analytics.
A scanty set of advertising tools. On marketplaces, there is an panama mobile database opportunity to either be in the TOP or appear in recommendations for other products for money. Often this is a waste of money, since you will not be able to target your advertising to the audience you need. Once your ad reaches the TOP of the marketplace, your product will stand next to mass-market products at a low price that are sold in bulk. Using Yandex Direct to drive traffic to your product cards gives you more tools. But at the same time, you share your traffic with the platform and your competitors, which dramatically reduces the effectiveness of such advertising. And again, you are cut off from analytics, since you obviously do not have access to the marketplace visitor counter. As a result, there is no way to optimize advertising costs.
Due to their shortcomings, hypermarkets like VB and Ozon will not replace online stores of brands, but will only relaunch them at a new level and in a new quality. Here are just some of the features of your personal online store that are not and are not expected on marketplaces:
Your own online store design and branding. You will be able to visually stand out and be remembered.
Specific interface. Unlike the universal logic of the marketplace for selling everything to everyone, you can design your site for convenient selection and purchase of your product. So selling tires and wheels differs from selling mattresses, dishes or bed linen.