In the highly competitive emailing market, many solutions are engaged in a fierce war! Today we offer you a comparison between two publishers: MailChimp and Active Trail .
Mailchimp needs no introduction, launched in 2001 and with 10 million users worldwide. It is one of the most popular solutions on the market.
On the other hand, ActiveTrail is no beginner. Created in 2004, the solution has evolved over the years to offer features in line with market expectations.
Mailchimp vs ActiveTrail Comparison
Mailchimp vs ActiveTrail Comparison
Emailing Features
As expected, both solutions are equal in terms of the basic costa rica mobile database functionality of a solution.emailing.
Both have advanced contact management (import, export, segmentation, etc.), a WYSIWYG responsive email editor to facilitate the creation of emails, advanced campaign management (targeting, programming, automation, etc.), statistical tools for reporting, etc.
Active Trailstands out from MailChimp by offering, in addition to basic features, a creation toollanding page, the possibility of making SMS campaigns and surveys. All in multilingual.
MailChimp, for its part, only exists in English but offers, unlike ActiveTrail , multi-account management. Practical for managing your customers' email campaigns.
Segmentation and automation
On this side, Mailchimp is quite limited. You cannot specifically take clickers and openers to launch a campaign.
Automation is almost only available when importing or registering a contact. It is therefore impossible to follow up on an unopened email or after an interaction in an emailing .
ActiveTrail offers automation in beta version for some of its customers, but should, in April, offer its offer to all.