How to differentiate your e-shop?

[suchona.kani.z]

In the last year, the e-shop market has exploded not only in the Czech Republic but all over the world. So how do you create an e-shop that will not be the same as the others and stand out from the crowd? In this article, you will learn five tips on how to revitalize your e-shop and bring a new experience to online shopping.

1. Win with design
What should we consider first? The appearance. Use web design as a tool to captivate or even surprise your visitor. Even the smallest graphic elements can help you reach more potential customers. Stick to a few colors that you can combine as you like, but don't forget to maintain a certain contrast ratio.

Add unexpected graphic elements, such as horizontal scrolling, transition animations between products, or short videos of the product being made or used. In this case, you can win with absolutely anything. However, if you can't think of anything, you can get inspired by foreign e-shops or read our article where we discuss web design trends for 2021, which you can find here .

2. Create a community
Take your communication with your customers to the next level and South Africa WhatsApp Number Data offer them the option to subscribe to your newsletter. However, don't try to get as many subscribers as possible by forcing them to subscribe to your newsletter. We recommend creating a pop-up window that presents this option, but it is not mandatory. If a visitor had to subscribe to your newsletter in order to complete their purchase, it is impossible that they will not complete this purchase or return to your e-shop.

You can also use newsletters to create your own community, which you can reward with various loyalty programs, early access to new products, or discounts. This way, you can easily build your customer base and offer them something extra.


(freslabels.cz, 2021)
3. Put yourself in the customer's shoes
Many e-shops make the mistake of having a great website, but not making it user friendly. It often happens that from the customer's perspective, the website is not clear and the visitor cannot find what he came for. That is why we recommend that you put yourself in the customer's shoes. Make a list of things you require from an e-shop and a list of things that you find unnecessary. Thanks to these lists, you can make the customer's experience more pleasant.