For example, Christmas ads by Pandora , which you probably know for its iconic

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I think in a few years we will be in a world where video will make up the vast majority of online content,” said Facebook founder Mark Zuckerberg back in 2016, and he was not far from the truth. Since then, Facebook has been trying to become the largest ad -supported video platform . So if you create paid video advertising, your work is in line with the goals of this social network, and so you will be rewarded with higher reach. Instagram is now part of Facebook, so its algorithm behaves very similarly. From my own experience, I can say that the CPM is not always lower for video than for static content, but there are such cases and it always depends on optimization, target audience and the appearance of the creative.

And what do the latest data say? Up to 65% of Americans cayman islands phone number list watch Facebook video ads every day, spending about an hour on them, and a full 60% of people expect to watch even more videos on social networks next year. The engagement rate for this format is also higher than for any other type of content on Facebook or Instagram. It is 6.13%, and users can watch videos five times longer than static posts. Just be careful, Facebook also counts 3-second video views as engagement for videos, so it's not that videos have more interactions than static ones.

Successful foreign video campaigns that inspire
charm bracelets, are very popular . They appear on its social media every year and always bring in new loyal customers. The increase in purchases is around 60%. They are full of emotion , perfect workmanship and perfect targeting . Link to the ad here .


Pandora Facebook video ad
The sports and leisure clothing manufacturer Under Armour is also successful in this regard , expressing our constant desire to improve through this video. All you need to do is get inspired by successful people and get the right motivation. The advertisement is also a nice example of working with text. Link here .