Personalization can also be incorporated into the entire process , where the search engine algorithm also takes into account users' personal preferences, their search history, previous visits to sites, or the location in which the user is currently located.
Search engines are constantly testing and changing the algorithms they use . Whether you maintain your position in search also depends on user behavior. If you reach the TOP10 for a specific search query, but people ignore your link due to a bad title and page description, you may fall. On the other hand, if users click on your link much more often than others and stay on your site for a long time, you may move even higher in search, because these are signals to search engines that your site is more relevant to the query than the others offered.
How to SEO: on-site SEO and off-site SEO
On-site SEO (or on-page SEO) can be influenced directly by making ukraine phone number list changes to your website. It involves modifying certain components of your site so that the intent of your content is clearly understood by search engines. The foundation of on-site SEO is well-chosen keywords and solid content . You can then gain an edge over your competitors by using the right headlines, using headings (that is, structuring your text), good loading speed, and using alternative text for images.
Off-site SEO (or off-page SEO) involves getting backlinks from external sites that point to your website. Having others link to you signals to search engines that your website is an authority in its field. Google searches place a high value on page authority .
You will most likely get backlinks over time, as your site has been active for a long time. Waiting until your site is old enough is not an effective strategy at all. There are several ways to encourage backlink building:
Once you reach the top of the search results your work is far from over
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