Generation Z is making it clear that they are passionate about change

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Now that we've gotten to know Generation Z better, it's time to look at what marketing strategy to choose to reach them and how to use the information we have about their behavior patterns:

1. Share your values
and are committed to standing up for the values ​​they believe in. So share your brand values, or go even further and get involved in a charity or other socially responsible activity that resonates with your brand. Generation Z loves to buy products and services that give them the opportunity to support a good cause. This will help you connect with your community and build stronger relationships with your customers. Check out my About Me page, where I also highlight my values.

2. Use Instagram for business
If you want to target Generation Z, you can’t do it without Instagram. Instagram recognizes its spain phone number list power in the field of sales, and therefore offers many functionalities that you can use for your purpose. With the “Shopping” feature on Instagram , users can get detailed information about a product or be redirected to the brand’s website where they can purchase the product. At the same time, don’t forget about Instagram Reels, a very powerful tool for growing your Instagram page .

3. Offer the opportunity to save
Generation Z is far more financially responsible than its predecessors. A 2019 YMS survey found that 62% of people live with their parents to save more for the future, and 6 in 10 respondents believe they are more financially responsible than their parents. They are more focused on saving than spending. If you want to reach them, offer them ways to save. Exclusive discounts, free shipping, or other benefits are the way to go.