Key features of the demand gen campaigns
The similarity is of course not a coincidence; the new campaign type is the logical successor to the Discovery campaigns. However, the following overview shows at a glance that Google has developed more than just version 2.0 with Demand Gen:
One of the most important innovations is denmark phone number list certainly the use of videos , which is made possible with the new campaign type. Up to five different videos can be uploaded, and these are of course shown primarily on YouTube (in-feed, in-stream and shorts) but also on Google's news feed "Discover". Another new feature is the ability to test different creatives against each other.
The option of using “maximize clicks” as a campaign objective is also likely to be of interest to many advertisers . If the conversion path is too complicated or cannot be traced online, Demand Gen campaigns offer the opportunity to attract website visitors from relevant target groups even without Smart Bidding.
With “similar segments” , a target group that Google actually removed from all campaigns in August of this year seems to be making a comeback. Although they were called similar target groups back then, the idea still seems very... similar. What is new is at least the option to choose between the reach options “low”, “balanced” and “high” in order to set the individual balance between similarity and reach. Similarities are found based on self-collected customer data, such as customer lists or website interactions. The source list for this, however, must contain at least 1,000 active matching people . Google emphasizes that similar segments will only be usable for demand gen campaigns, thus providing an additional argument for using this campaign type.