Experiment: Test different advertising strategies and find out what works best for your target audience.
Ideally, you should test different strategies during the low season, for example in summer. Do your images and videos work better with or without a text overlay and which slogans were particularly successful?
3. Push: Implement your most successful iceland phone number list strategies and use AI-powered tools to achieve your goals starting in September.
Even if you haven't tested it yet, we recommend using different assets and not putting all your eggs in one basket. Perhaps you have learned something from last year's holiday season?
4. Sustain: Maintain momentum into the new year by maximizing cost efficiency even as impression costs decline.
We all know that the peak season is also the most expensive. However, many advertisers suddenly reduce their budgets in the new year - you should take advantage of this opportunity.
Why is optimizing tracking important for holiday campaigns?
Optimizing your tracking is critical to delivering personalized and effective ads.
For example, you should consider the Meta Conversion API instead of using the normal pixel: