While still outlining the guide

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If you can’t find search volume for your idea — or there are already large resources eplaining a problem in-depth — you can simply move on to another topic. Mailshake used keyword tools like SEMRush and Ahrefs to analyze search volume for terms around “cold email,” then looked at the competition to see what other resources were available.


content marketing roi 5 They searched for a happy medium south korea cell phone number list between search volume and competition. Ultimately, they chose the mid-tail keyword “email outreach” to serve as the backbone of the Email Outreach Playbook. Step 3: Create the Table of Contents Once they settled on “email outreach” as the core topic, they wrote a Table of Contents. That included: Ehaustively listing everything salespeople need to know about cold email outreach Outlining those topics Conducting keyword research (again) for every section and subsection Each section earned its own mid-tail or long-tail keyword for SEO purposes.


After that, more long-tail keywords developed naturally within the piece itself, since Mailshake was targeting their audience’s problems with that audience’s own language. content marketing roi 6 The first few lessons listed in the Masterclass Table of Contents. Note the keywords—like ‘how to write a good email’—already used in headings. Step 4: Reach Out to Influencers (Before You Start Writing) — before they started writing — Mailshake did something clever.