How to Choose the Right Call-To-Action and Win Qualified Contacts
Posted: Thu Feb 13, 2025 10:01 am
Yes, of course, branding is important, but spending budget and time just to “get people talking” will not help your company grow! [Read the in-depth article on scientific advertising] An effective video is one that allows you to reach people interested in your services or products and transform these people into qualified contacts , ready to buy what your company sells.
Despite the data on video diffusion, which I told you about at the beginning of this article, people pay little attention to commercials: maybe they are watching your video on TV job seekers phone numbers list during dinner with the whole family; they are on the bus or subway, still sleepy, on their way to work; they are absentmindedly playing with their smartphone on the sofa: the multiple stimuli and distractions are the worst enemies of your video content.
Here are 5 tips that I suggest you apply immediately to combat people's natural distraction and create a video spot with an effective Call-To-Action : 1. Introduce yourself! It may seem obvious, but it isn’t: many companies limit themselves to inserting the company logo only at the end of the commercial, thinking that people will watch the entire video.
Despite the data on video diffusion, which I told you about at the beginning of this article, people pay little attention to commercials: maybe they are watching your video on TV job seekers phone numbers list during dinner with the whole family; they are on the bus or subway, still sleepy, on their way to work; they are absentmindedly playing with their smartphone on the sofa: the multiple stimuli and distractions are the worst enemies of your video content.
Here are 5 tips that I suggest you apply immediately to combat people's natural distraction and create a video spot with an effective Call-To-Action : 1. Introduce yourself! It may seem obvious, but it isn’t: many companies limit themselves to inserting the company logo only at the end of the commercial, thinking that people will watch the entire video.