How to Choose the Right Call-To-Action and Win Qualified Contacts

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Yes, of course, branding is important, but spending budget and time just to “get people talking” will not help your company grow! [Read the in-depth article on scientific advertising] An effective video is one that allows you to reach people interested in your services or products and transform these people into qualified contacts , ready to buy what your company sells.

Despite the data on video diffusion, which I told you about at the beginning of this article, people pay little attention to commercials: maybe they are watching your video on TV job seekers phone numbers list during dinner with the whole family; they are on the bus or subway, still sleepy, on their way to work; they are absentmindedly playing with their smartphone on the sofa: the multiple stimuli and distractions are the worst enemies of your video content.


Here are 5 tips that I suggest you apply immediately to combat people's natural distraction and create a video spot with an effective Call-To-Action : 1. Introduce yourself! It may seem obvious, but it isn’t: many companies limit themselves to inserting the company logo only at the end of the commercial, thinking that people will watch the entire video.