New Content Ideas Before writing anything

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These immediate fies quickly upgraded the content assets on EveryoneSocial’s blog—and it laid the groundwork for developing new content by identifying information gaps. Step 3: , Kunsman needed a strategy for choosing and prioritizing what content opportunities weren’t being taken advantage of. The company’s number one priority for content marketing was to qualify sales leads, giving Kunsman a clear target for his content marketing efforts.


“The sales team has had so many conversations with netherlands cell phone number list big companies,” he said, “They’re talking to all these marketing and sales leaders. I went to them and asked about what prospects were looking for, what challenges they believed our software could solve. Those ideas generate a lot of good ideas for blog titles, content topics, or what we might be missing.


” Kunsman took those ideas and turned them into a spreadsheet with a vast amount of information about the companies asking for demos: Main job titles Client pains Greatest challenges (beyond the reason for the demo) System requirements The client success staff—employees helping eisting clients solve problems on a daily basis—augmented the perspective with the end-user eperience: Job titles Day-to-day responsibilities (sales, marketing, etc.