Can be one-way or bidirectional

[taaaaahktnntriimh@]

Advantages of direct API integrations: Robust Can run in near-real-time Great for maintaining synchronous data Disadvantages of direct API integrations: Not always available Can require development resources 2. Third-party integration hubs Third party integration hub eplainer graphic With a third-party integration hub, data flows from one cloud application to a central hub, then from the central hub to a second cloud application.


It's about as complicated as it sounds. However, there malaysia cell phone number list are some benefits and drawbacks of this type of integration. To use our flight eample again, it’s like taking two flights to get to your destination with a connection in the middle, rather than flying direct. Say you integrate Marketo and Salesforce through a third-party integration hub.


Data moves from Marketo into Zapier, then from Zapier into Salesforce. Zapier is the most widely used third-party integration hub with over 1,000 connected cloud applications, including us here at Leadfeeder. Zapier and Leadfeeder integration All seven of the marketing automation platforms we profile in this article also offer integrations through Zapier. Advantages & disadvantages of third-party integration hubs The biggest advantage of third-party integration is there are far more integrations available.