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Today, the telephone call is the only strategy that allows you to have direct contact with your potential customer . What must change, however, is the use you probably make of this channel. If you use telemarketing and cold calls in your sales strategy, continue reading.

I will explain how to integrate telephone marketing into your sales funnel . This way you can transform the call from invasive telemarketing to a real sales tool, developing an inbound chinese malaysia data marketing strategy . Cold Calling: Why Waste Time and Money? The golden rule of marketing: present yourself to your customers as you would like them to present themselves to you.


(Philip Kotler) Put yourself in the shoes of a potential buyer of yours, who is disturbed by a “cold” call, perhaps while he is in the office, busy with an important activity that cannot be interrupted; or, your prospect is enjoying a few hours of relaxation, perhaps at home with his family. Pay close attention, I am not talking about a lead or an acquired customer: this is a person who has never heard of your company!

What happens when a person you do not know calls you to offer you a product or service that you have never heard of before? I imagine that your reaction is the same as that of your potential buyers: “thanks, I'm not interested!”, without even letting the person on the other end of the line speak.