Metrics for success

[kexej28769@nongnue]

Then, similarly, just as we have a list of influential people, we need a list of influential publications and media that a lot of influencers and a lot of your target audience read, watch, subscribe, listen to, follow, etc. So basically both of those groups should focus on the media, the publications that we're trying to list here. Basically, it could be the events that these people go to. It could be the podcasts that they listen to. It could be the shows that they watch, the blogs or email newsletters that they subscribe to. It could be traditional media, magazines, radio, YouTube channels. Whatever those publications are, they're all what we're trying to list here.

This is going to be part of our outreach goal. We may have these influencers, and some of them may overlap. Some of these influencers may work for or in these influential publications and austria number data fine. I'm just concerned that a lot of influencer marketing is focused on individuals and not publications when, in fact, both are important to the success of a product launch.




Metrics, yes, marketers need metrics to be successful. They should fall into three buckets – exposure and branding, which includes things like press and mentions and social engagement, perhaps a before-and-after survey comparison. We ran an anonymous survey of a group of our target audience before and after and we measured the difference in brand awareness. Traffic, thus links, rankings, visits, time on site, etc., and conversions. This can be measured through last-touch or preferably full-funnel attribution.



☑ Promotional schedule with work items by team member and rollback plan