5 feelings to provoke with emotional marketing

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How a brand responds and acts will influence your perception of it, for example, brands that are involved in caring for the environment.

In the case of Adidas, they use plastic waste for their sportswear, as they explain in this video.

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When thinking about your emotional marketing strategy, think about what kind of feelings you want the user to feel.


1.- Happiness
The main objective of your marketing strategy must be to convey that your customers are happy and smiling.

The search for happiness is an endless race that most of us find ourselves in, and that is why it is the easiest emotion to appeal to when brands advertise.

Promises like: "with this product you will be the happiest kenya phone number list person in the world" are easy to find, or they can be made using a sense of humor, as in the video I'm using as an example.

But be careful, although positivism increases brand engagement, it does not mean that you have to focus all your messages on happiness.

Furthermore, since almost everyone seeks this feeling, what sometimes happens is that the user gets used to it and no longer responds as well, that is, we do not push them to make the purchase or to the reaction that we want to occur.