How does the Facebook pixel work?

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Surely by now, Facebook Ads holds no mysteries for you, but today we are going to look at it from a different perspective.

SEMrush blog readers love numbers, so let’s take a look at some statistics on the subject.

The CTR for Facebook Display Ads is 0.07% versus a CTR of 0.7% for remarketing ads.

That is, 10 times more.

On the other hand, statistics show that there is a 70% greater chance of achieving a conversion with a remarketing campaign than with an initial one.

Facebook retargeting works through its pixel, a piece of code that can detect when a user enters our site and “notifies” Facebook.

When a person visits your website and takes any action, the jordan phone number list Facebook pixel is triggered and records that action.

Which will let you know what action they took after seeing your Facebook ad.

The more actions you take, the easier it will be for Facebook/Instagram to show your ads to an audience that is more likely to take certain actions.

That is, conversions will be optimized.