Internet Marketing , Lead Generation , Internet Advertising / Analytics , Audit , Website
Clients want to order contextual advertising setup in Yandex Direct or Google Ads. I ask for a link to a website or landing page and after 15 minutes I say: "The website doesn't sell." Many people don't like it. The website has already cost a pretty penny, we hired a copywriter, a designer, and it doesn't sell.
The director will bring traffic to the site, but canada mobile database the sale is made on your side. Will the visitor be able to figure out where he came? Is this exactly what he was looking for? How to get it, leave a request or buy it?
I am of the opinion that it is better to immediately warn the client about the problem with conversion to the key action, and most likely the advertising budget will be wasted.
If you still have doubts, I suggest you walk through the customer's journey. It's best to do this in the presence of those who are not familiar with your business.
The goal of the advertising campaign
Let's take a niche as an example - metal construction buildings . The key goal of advertising is to get contacts of a potential client or an application.
A person has a need - he needs to find a manufacturer-contractor for production or to get an idea of the cost of building construction. He formulated a request in the search, saw your ad and went to the site.