Tips and tricks
Here are some more tips and life hacks that will improve the effectiveness of reputation management.
Fill out company cards
Reputation marketing starts with simple things. To begin with, we recommend filling out detailed information about the company online: on the 2GIS and Yandex websites, as well as in review sites.
In the company card, you can indicate contacts, working hours, detailed description of goods and services with prices, a list of current promotions, add bright photos and talk about the advantages. This way, potential clients will get more information about your business - the first impression will be good, and this is the key to a positive reputation.
Placing this data is usually free, and each platform offers its own set belgium phone number list of advertising opportunities, which you can use if you wish.
Consider geography
Search results may differ in different regions. For example, the answers to the query "Sports club" in Moscow and Yekaterinburg will most likely not match. Therefore, when conducting a reputation audit, consider the influence of geography.
In other words, if a business wants to have a good reputation in several cities, it needs to do an analysis for each of them. You need to understand what users see in the search results of each key region.
Create a guide
Develop a standard for responding to positive, neutral, and negative consumer comments. Include best practices and case studies of communicating with customers online and offline.
After that, train all specialists who work with people - your team should know how to act in any, even difficult, situation.
Automate feedback collection
Modern technologies allow you to set up automatic collection of feedback from customers. Create a convenient form and send a link to it via SMS, email or messenger to each buyer. This way, the client can quickly fill it out and send it to you.
Fill out the company card in 2GIS and Yandex Maps
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