Your content must have value for your audience. That content should not have a “marketing” language, even if that is the nature of the message. Remember that your mission is to maintain a long-term relationship, to gain brand awareness, to position yourself in the consumer’s mind to the point where when they have to make a decision, you are the first one to appear in their head.
Consumers don't just want to know about you, they albania mobile database also want to know what else your brand can do for them.
To address the conversation, you must create content pillars based on consumer needs and the voice, personality, and goals of your business. These pillars will allow you to relate to the brand's environment, your products/services, and also talk about relevant aspects of the consumer's life.
4. Beyond Facebook and Twitter
You need to attract attention to your content through alternative methods across multiple channels. Not just Facebook and Twitter . Ask yourself:
How do I maximize the value of each post and campaign?
How do I make my website content more visible and shareable?
What social networks does my audience use apart from Facebook and Twitter ?
Am I using Google+ to share my website content? If you are not yet sharing content on Google+, we recommend that you do so urgently, as the impact on organic ranking is more than significant.