Target audience analysis helps answer key business questions

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The target audience may consist of several key segments.
For example, a company that sells medical products can work with clinic owners, private doctors, and massage therapists at the same time. In advertising for massage therapists, the marketing department will emphasize comfortable orthopedic couches, offer private doctors consumables — syringes and bandages, and tell large clinics about expensive diagnostic equipment. The core in this case is the clinics, since they buy more.

Why do you need to analyze your target audience?
Understanding your target audience has many benefits for your business. Based on consumer behavior data, you can:

Create appropriate products. Feedback from potential customers allows you to take into account their needs and develop products and services that best meet their expectations.
Develop effective advertising. Analysis of target audience preferences helps you vietnam phone number list speak the same language with your customers. You will find points of contact with the customer — places and channels where they visit most often. You will be able to select triggers and arguments that will best convey the benefits of your product, increase the effectiveness of marketing communications, and increase sales funnel conversions.
Reduce budgets. By analyzing the target audience, its characteristics and appropriate communication channels, you launch more effective advertising. That is, you reduce the budget for promotion - it is not wasted.
Build long-term relationships with customers. The better you understand your customers and the faster you solve their problems, the more loyal they become. Customers stay with a brand that can anticipate their needs for a long time.
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All this makes the business more sustainable, competitive and profitable in the long term. Failure to reach the target audience, on the contrary, threatens the company with losses and low sales. After all, there is no point in talking about cat food in advertising for dog breeders: no matter how good it is, it will not lead to results.


What does target audience analysis include?
Target audience analysis is the process of collecting and structuring information about a company's potential buyers. It includes the following main stages: