But it is important to consider

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That not all users who are your target audience are ready to enter the required search query at the moment. This is where it makes sense to use YAN and KMS. For example, you can find a huge number of users outside the Yandex search. Advertising networks are important to us for audience expansion. So let's start with basic targeting. On the Google Display Network, you can target through: themes; interests; accommodation locations; keywords. In addition, you can set up various adjustments by region, age, gender, etc.

Our favorite site is our reflection Many sites are Macedonia cell phone number list grouped by topic. If you need to promote a new smartphone store, then choose the topic of sites about mobile technology. This way, your ad will be displayed to users who go to pages related to this topic. This is targeting by topic. In addition, there is interest targeting. Each user has their own interests. The search engine studies them using search queries and analysis of data from systems generated by the search engine. This data helps to create a kind of consumer portrait.

There are two groups of interest targeting: Basic interests that are always present in us. For example, for an IT specialist it is programming. Every day he looks through materials related to it. A new interest that has appeared suddenly, unusual for the user. Placement targeting allows you to show an ad on a specific platform. In this case, the ad will be shown to all site visitors. Based on this, site targeting is effectively configured simultaneously with other types. There are two principles that can be distinguished in the work of keyword targeting: content; behavioral.