The advertising market is constantly growing

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This is what influences the fact that the most effective method of monetizing mobile applications is advertising. AdButton will tell you about its different types, efficiency and features of setting up each of them. But first, let's sort out the terminology. An advertising network is an intermediary between an advertiser and a platform where ads can be placed . Placement is the place where the advertisement is placed. When choosing a place, you need to consider the type of advertising product, creative and content features. A publisher is an advertising platform that provides its traffic to offers .

Inventory is all the places in the app where you Norway cell phone number list can place ads . Types of advertising Native advertising This is a type of advertisement in which the content is matched with the overall context and appearance of the application. This advertisement naturally fits into the application and looks like a component of it. This makes it easier to read and informative. The average person may not always guess that they are looking at an advertisement . This is because on the store's website, such an advertisement will look like another item of goods, and on a social network - like a regular post.

Recently, new formats of native advertising have been appearing, and it is becoming more and more common in mobile applications. Native structure: title; logo or program icon in format from 80/80 to 512/512 pixel; content - this can be a video or a still image; text (button) that can be used to go to a website or store; URL — the address to be redirected to when clicking on the CTA; an area that indicates that this is an advertisement - this could be the word Sponsored, Recommended, Advertisement, etc.; main text message of the advertisement; age limit; an element that displays the rating of what is being advertised; an element that communicates privacy (in addition, it can be used to stop viewing ads).