Real examples of social games that have succeeded

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The big bet of social games is that brands, through various actions, gain customers who are interacting on social networks.

Sometimes, following real examples can be a great inspiration for brands that are just starting out on their paths.

Mc Donald's
Remember Zynga's FarmVille that was played on Facebook by millions of people?

This game was so popular that it reached nearly eighty million argentina phone number list players connected to the application.

American fast food chain McDonald's saw an opportunity for notoriety in this and created its own McGranja within the game and, although the action lasted only one day, Manny Anekal, global director of brand advertising at Zynga, said:

Tens of millions of people play FarmVille every day and this unique campaign with McDonald's, one of the world's most recognizable brands, further reinforces our commitment to delivering high-quality in-game brand experiences.

— Manny Anekal - Zynga

Players' participation in this farm consisted of trying to help McDonald's take care of his tomato and mustard seed crops so that they would grow as quickly as possible and, in exchange, they would earn points at McCafe.

During the campaign, users were also allowed to activate a hot air balloon with the big “M” of McDonald's.