Influencer marketing - Audience study

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rochon.a1.119
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Joined: Thu Dec 26, 2024 3:23 am

Influencer marketing - Audience study

Post by rochon.a1.119 »

Macroinfluencer: profiles with communities of approximately 100K to 400K.

Microinfluencer : Profiles with communities of approximately 20K to 100K.

Nanoinfluencer: Profiles with communities of approximately 2K to 10K.

Sociodemographic profile of the audience
Once we have the chosen professional's Social Reach ready and in line with our objectives, we must look at how potential the audience is that they impact with their content.

Just as in paid media we can segment the audience we want turkey phone number list to impact with our ads, in this type of marketing, we segment taking into account the audience of the influencers.

These are the main factors of interest in terms of audience characteristics:

Audience age range.

Location of your followers.

Audience gender.



Engagement
In this case, we are referring to the loyalty of our audience with our content.

To make it even clearer, engagement in influencer marketing is the relationship between the number of audience interactions with an influencer's post, in relation to the total number of followers of the same.
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