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Why it works: As the brand asks people to share the selfie with their jewelry on Instagram stories and tag the brand, it gives the brand UGC content in higher volumes.
This way, you will get images of your customers who have purchased your brand's products and styled them.
How to do it: First, identify the goal of your giveaway. Do you want to raise awareness of your brand or generate sales?
Next, decide on the guidelines for your giveaway.
encourage participants to share a photo of themselves using your product.
If you want to influence sales, encourage participants to share their experience with your product and brand.
Next, write down the tasks that the participant must complete in order to participate in the drawing. Also highlight the participation criteria and the participation deadline.
Finally, be transparent about the criteria for winning the giveaway. jamaica phone number data Tell participants the parameters by which you will judge the winner: based on the most accurate answer, the most outrageous photo, or chosen at random.
2. Collaborate with social media influencers
Influencer marketing is a valuable asset for brands when it comes to leveraging user-generated content. By collaborating with specialized influencers, you will benefit from the loyalty of their followers, who fully trust them.
Plus, you'll get content from influencers that you can use on your website, product pages, or even in targeting and retargeting advertising campaigns .
This beauty and lifestyle influencer describes the Estee Lauder serum on her Instagram profile.
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Why it works: Since the beauty influencer shares her experience using the serum on her Instagram profile, her followers are likely to read the review. Since she already uses the product, her followers trust her recommendations.