Are we going to waste it?
A satisfied customer is a mandatory condition, but a loyal customer to our brand is a desirable condition, but not easily achievable.
Everyone knows that customer loyalty offers multiple benefits .
Brilliant!
Providing added value, exceeding expectations, with excellent service, with loyalty strategies and programs, but be careful! without abusing the latter.
A loyalty strategy based solely on rewards can become a relationship based on interest, not connection or bond.
Redundancy aside, we are not interested in relationships based spain phone number list on self-interest.
We want to build loyalty: build a relationship of commitment and trust with our clients.
Upgrade marketing as a loyalty and compensation strategy
Whether it is loyalty or compensation, upgrading marketing consists of going up a level with our clients so that they know that we really care about them.
At this point, we will focus on the two main approaches to this interesting strategy.