What do you like and dislike about the product right now?

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The main purpose of conducting interviews is to obtain unique information, data that is difficult to come up with on your own. For example, you expected that people care about one property of a product, but in fact, almost every person interviewed relies on completely different characteristics.

Research will help you adapt the product and completely redesign the user experience to meet the needs of your target audience. You can choose any format, such as an in-depth interview. The most important thing is that the interview should result in the necessary information, the honest opinion of a group of people.


The number and specificity of questions depends solely on the hypothesis put forward, the type of interview and the target audience. The subject of the survey can be either your existing solution or a potential similar product of a competitor.

For example, let's look at some questions for a custom developer. These can be included in user interviews:

How do you currently meet the need for the product? How satisfied and ready are you egypt phone number list to use the current solution? What problems do you encounter during operation?
What features would be most useful to you? What is missing? What are the bugs?

Step 4: Finding Respondents
At this stage, it is necessary to find and attract respondents from the selected segment. Usually, attraction occurs through your website, as well as through:

social networks or blog;
specialized forums;
email;
friends and acquaintances;
opinion leaders.
To conduct, for example, an in-depth interview, you need 20-60 respondents. However, the number may vary depending on the specifics and direction of the business, as well as the budget. At a minimum, you need to invite 10 people to the interview.