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Unit Economics Models
Within the framework of Unit-economics, two different models are usually considered. The choice of one of them will determine the logic of actions and the formulas used to calculate unit-economics. Experts distinguish:

Client model. Suitable for both online and offline businesses. In this model costa rica phone number list units are regular customers of the company, users of the product or service. Average revenue per user is how much money he or she brought in over a period. Let's say a person who buys a monthly subscription to an online cinema for six months.
Transactional model. Used mostly for offline business. Here, services or goods act as a unit. One sale and the income from it is one unit. For example, an hour of lessons with a history tutor or one table for furniture production can be called a unit.
How to calculate unit economics
In order to correctly calculate unit economics, first, you need to understand which model you want to choose:

Transactional, where a unit is a single element and the subject of a transaction.
Client, where the unit is your client.
Further, depending on the chosen model, a specific algorithm of actions and a set of formulas are used within the framework of unit economics.