There are two options for a business diversification strategy:

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Let's say a company launched a game in Russia and it became popular. Now it can release another game. Another option is to make a film or write a book based on the first game. In theory, the brand has a loyal audience that will be interested in these new products.
New products and services can attract new customers. But they take a lot of time and resources to create.

There are several risks when implementing a development strategy:

the new product will be liked by a much smaller audience than the previous one - there will be no demand;
The new product will be liked more than the previous one and users will buy only it.

Diversification
This is the most complex and risky strategy. Companies that use diversification bulgaria phone number list strategies create a new product and develop a new market where they have no experience and reputation.


Related. The business creates a new product that relates to the current type of activity. And with it, it develops a new market for itself.
Unrelated. The business creates a new product that is not related to the current type of activity. And with it, it develops a new market for itself.
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The application of the strategy often leads to significant business growth, so it is used despite the high risks.

The company is releasing a new game not in Russia, but in Belarus - this is a related diversification. The company has teams that are engaged in the development and promotion of the game, there is similar experience, but it needs to be transferred to the launch in a new country.
If a company launches a game production course in Belarus, that's unrelated diversification. To launch such a service, you need to find new specialists and understand an unfamiliar business in an unfamiliar country.