Similarly, email marketing works wonders for B2C businesses. Effective use can help convert your leads into customers, improve customer loyalty, increase engagement, and more.
Let’s now take a look at the latest general and B2C email marketing statistics to get some insight into the industry.
There are Over 4 Billion Active Email Users Worldwide
If you're still wondering if email marketing is a great marketing channel, these statistics might be just the confirmation you need. One of the biggest advantages of using email to connect with customers is that almost everyone uses it.
According to Statista, the number of email users worldwide was 4.26 billion in 2022. This number is expected to reach approximately 4.73 billion by 2026.
2. Segmenting your email marketing campaigns can result in a 760% increase in sales
Email segmentation allows you to provide a better and more personalized customer experience, ultimately shareholder database leading to higher customer engagement and loyalty.
3. Adding videos to your emails can increase click-through rates by 65%
Videos are becoming increasingly popular. Adding them to your personalized email marketing campaigns can make a big difference in their success. Videos are a great medium for capturing your audience’s attention, especially with today’s shorter attention spans.
Welcome emails generate 320% more revenue per email than promotional emails
Welcome emails aren't just good for showcasing what your brand is all about. They're also effective at generating revenue.
Welcome emails generate an average of 320% more revenue per email compared to promotional emails
52% of customers have made a purchase after receiving a marketing message via email
If you're still wondering whether to send marketing emails to your prospects, these statistics can help you decide. According to email marketing statistics, your subscribers not only open and read your emails, but 6 out of 10 complete a purchase.
77.5% of business owners use AI to personalize their marketing emails
We cannot overlook the power of artificial intelligence in email marketing. This technology plays a crucial role in optimizing and automating the email marketing process.
It’s no wonder that the adoption of AI in email marketing is on the rise, with nearly 8 in 10 marketers using it to plan, execute, and analyze their campaigns.
AI usage increased Revenue by 41% and CTR by 13.44%
Try using AI in your email marketing strategy to see what works for your business and where you can see higher engagement. Marketers are increasingly embracing AI—and we can see why.