If you only have four seconds to grab attention, you need a damn good subject line. You also need a respected "From" name.
Brian Gardner is at the top of this list. We subscribe to his email list because he is always insightful and thought-provoking. Sometimes he tries to sell stuff. Sometimes he doesn't. But we read his email.
Here is an email from Thumbtack, a microeconomics company.
Ecommerce Email Subject 1
The subject line promises “Easy price estimates for all your projects.” That’s interesting. If we need something done and we decide to delegate it, we can click.
But what about the one from Mike in the Butcher Box?
Ecommerce Email Subject 2
The microphone says to its subject: "You need to hear this."
Butcher Box sells meat in a box. It's pretty simple. It's also a great business model.
And society keeps using a great subject with so-called "hooks." When I read this subject, my first thought is, "Maybe we really need to hear this."
What should you take away from this preview in your inbox? The four-second rule is important. If you want ecommerce email marketing to work, you need to grab your subscribers' attention from the subject line.
Your email marketing campaign can only thrive if you have a long list of email addresses. You can go the easy investor database route by purchasing email lists, or you can grow your email list organically.
Below, we've explained how to grow your ecommerce email list:
1. Make your incentives attractive
You need a brilliant lead magnet to get your audience to sign up for your mailing list. One way to do this is to offer attractive incentives. For example, you can include a hidden free coupon code and only reveal the code after prospects submit their emails.
Who wouldn't want to sign up and get a discount or free coupon code?
You can conduct comprehensive research to find out what resonates with your target audience. According to an Instapage report, personalized homepage promotions influence 85% of customers to support your business.
2. Use eye-catching pop-ups on your website
You can add a pop-up form to your website that prompts users to sign up for your email list. If the visitor tries to click away, a pop-up window will appear. It might look something like this.