In each email, highlight something new about the product. For example, if you talk about value and quality in the first, mention unique features in the second.
Your last one or two emails should include some type of incentive. For example, you could offer a coupon, discount code, or free shipping regardless of the order price.
Segment your email sequences
Segmenting abandoned cart emails can help increase conversion rates even further. The message paytm database should align with the customer's position in the sales funnel.
Use one segment for people who have never visited your website before. Maybe they came across it through a Google search, added a product to their cart, and decided against it.
Use this opportunity to showcase your brand in more detail and encourage readers to revisit your site and reconsider their purchase.
Create another segment for people who already subscribe to your newsletter. They are brand aware, so you can dive right into the conversion CTA. Mentioning their subscription can also help increase conversions.
Finally, keep another sequence or one email for people who have already converted to other offers. If they are existing customers, you can ask how they liked their last purchase and encourage them to come back.
Make it easy for your customers to return to your checkout page
When sending emails, you can’t underestimate the simplicity of abandoned shopping carts. If you complicate the process, most prospects will simply ignore the invitation.
Remove friction at every opportunity. For example, let your customers check out as guests. This way, they don't have to fill out multiple form fields, confirm their email addresses, and perform other tasks.
Additionally, your call to action should link directly to the user’s actual cart. Don’t make your potential customers hunt – many won’t bother.
Test, test, test. When you think you can't test anything else, find something new.
At Hello Bar, we recommend A/B testing everything, no matter what you offer on your website. Do the same with your emails.