Now that you know the different types of website visitors they can collect email addresses from and the tools that can be used, let's take a look at how it actually happens. Here are some notable examples of email harvesting at work:
Event registration forms
Typically, about 30%-50% of people who register for a webinar convert. The average conversion rate for webinars is 55% !
Event registration forms are great for signing up attendees for virtual events. Forms collect attendees’ contact information, including email addresses for registration. You can then send them updates and information about future events.
Beau Eckstein's free webinar registration form is a great example of lead generation . It promises valuable content business owner database while requiring email addresses to sign up.
Event invitation forms
Image via Eventbrite
Lead magnet
A lead magnet is something valuable that you give away for free in exchange for an email address. It could be an e-book, a guide, or a free sample.
People like to get useful things, so this is a great way to get their email addresses.
HubSpot's free email marketing planning template download form is a great example of a lead magnet. It's simple: it offers a valuable resource in exchange for just an email address.
HubSpot Lead Magnet
Image via HubSpot
Spin-to-Win kola
Website visitors love the thrill of the possibility of winning. One way to give them that is with spin-and-win wheels. It’s an interactive and engaging way to boost your email collection efforts.
These wheels are like fun games where visitors spin to win prizes. However, in order to play, they must first enter their email addresses, a strategy that Isabella Grace Jewellery has executed perfectly!
Isabella Grace spins and wins
Image via Isabella Grace
Product gifts
People love free goodies. We know they do! Product giveaways are great for collecting emails because everyone wants a chance to win something great.
People share their email addresses when they enter a giveaway. It's an easy and fun way to build an email list and connect with new customers.
Jysk Vin has used this strategy and website visitors can win several bottles of wine by subscribing to the newsletter.
Jysk Vin product gift
Image via Jysk Vin
Login pop-ups
Opt-in pop-ups are like those friendly little nudges on websites that say, “Hey, want something cool?” They’re perfect for collecting emails because they offer discounts or special offers in exchange for your email address. It’s like a virtual high-five for your inbox!
These pop-ups can instantly grab people’s attention when they’re visiting your website or about to leave, turning them into happy subscribers. And that’s exactly what Boll and Branch did.