Today, Instagram continues to grow rapidly, while Facebook has long since reached its peak. This makes Instagram a key platform for brands looking to effectively build their marketing and expand their audience.
To make stable sales online, you need to understand the potential of reaching an audience without using paid advertising. Facebook is currently losing ground with organic reach falling by 60%, while Instagram is showing a 200% increase in potential customers.
Facebook users are increasingly ignoring ads denmark phone number list due to their oversaturation, while Instagram ads are perceived organically due to the peculiarities of this platform.
According to statistics, only 32% of Facebook users regularly interact with brands. On Instagram, this figure is 68%.
Instagram followers are 58 times more engaged than Facebook followers!
Facebook marketing is oversaturated and needs a refresh, while Instagram still has plenty of room for promotion. Using an Instagram business account allows brands to make the most of the platform.
Notable numbers: 93% of marketers use Facebook, but only 36% use Instagram. This highlights the low competition on the platform, but this state of affairs will not last.
Instagram reaches 100% of its followers, while Facebook only reaches 6%. Additionally, Instagram user engagement is significantly higher, and the average order value is $65 versus $55 on Facebook.
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