I've stood on stage and given this advice.

[kexej28769@nongnue]

This is data that we've never had before in SEO, because it's very different from running a controlled experiment in some kind of lab environment or on a test domain. This is on wild, real, genuine, live websites. So let's get to the content. The first surprising result I want to talk about is based on some of the most basic advice you've ever seen.

Conclusion #1: Targeting high-volume keywords can actually lead to a decrease in traffic.


I've recommended this to clients. Maybe you have, too ukraine number data You know that process where you do some keyword research and you find that there's a certain way to find whatever you offer that has a much higher search volume than the way you're currently talking about it on your website, so the search volume is higher for a certain way?

You recommend, "Let's talk about this thing on our website in the way people are searching for it. Let's put that kind of phrase in our title and elsewhere on our pages." I've made those recommendations. You've probably made those recommendations. They don't always work. We've seen that a few times now, testing that kind of process and seeing what the dramatic drops actually are.

We’ve seen a 20+ percent drop in organic traffic after updating the meta information in titles to target a more commonly searched variant. There are a variety of reasons for this. You might end up with a worse click-through rate from search results. So you might rank where you used to, but get a worse click-through rate. You might improve your ranking for a high-volume target term and you go up a little, but you go down for another and the new one is more competitive.