Uber does this all the time. High demand? Prices go up. Slow hours? They go down. It makes sense, and most people are comfortable with it because it feels fair.
How to do it
Find a pricing tool. You'll need one.
Find out when things are busy and when they're not. Time of day, season, whatever.
Set rules for how much prices go up or down. Don't make it confusing.
Let customers know what's going on. Nobody likes surprises when it comes to money.
See what works and adjust.
Shopping with augmented reality
AR Shopping
AR is cool. It makes online shopping less risky. You can see what something looks like in your home or on your face before you buy it. It's useful, not just a gimmick. These innovations are turning into exciting sales ideas for businesses.
Example
The IKEA app does it well. You pick a chair, point your phone at the room, and boom – it’s there, virtually. Plus, they throw moj database in discounts for using the app. Win-win. These sales enablement examples highlight how technology can improve the customer experience.
How to do it
Add RR to your app or website. Don’t overthink it – focus on something useful, like furniture placement or virtual try-ons.
Show it. Post videos on social media showing how it works.
Ask customers what they think and fix anything they don't like.
Geographically targeted offers
Location-based offers reach people at the right moment. If they are near your store, they are much more likely to respond. It's all about timing and a great sales pitch.
The Starbucks example
is above all of that. Walk past one of their stores and you might get a notification saying, “20% off your next drink.” It’s super effective. These types of sales promotion examples take advantage of real-time opportunities.