Unfortunately, this is one of the main mistakes that make marketing analytics unfeasible. Wasting timewasting time in the process is also a common mistake. This can happen for different reasons: there is no strategy outlined, so no one knows which data is most relevant; there are no tools or process automation, so the team needs to collect data, perform analysis and build reports manually; there are no dedicated professionals, so data and analysis remain in the background.
Focus only on toolstools are essential to optimize and speed up work. However, many companies cameroon whatsapp data believe that tools will solve all their problems, while the solution lies more in human resources and less in technologies. Avinash kaushik, considered one of the digital analytics gurus, defends the / rule: if you invest $ in data tools and services, you need to invest $ in people who know how to extract value from that data.
This proportion makes it clear what really makes a difference in marketing analytics!monitoring metrics that don't matter to your business. Here at rock content, we call this data vanity metrics — they're impressive, they fill you with pride, but they're superficial and don't help you make better decisions. Likes and number of followers are usually like this.
Monitoring the wrong metricsanother common mistake is
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