When you maintain a healthy email list full of people who want to hear from your company, your open rates will increase significantly.
Additionally, spam rates have dropped. More and more businesses are using opt-in email marketing rather than buying lists or resorting to other unscrupulous marketing tactics. This means you need to be on top of your game.
What is email login?
It’s where website visitors sign up to receive your emails – such as newsletters, special offers, educational content, industry news, exclusive deals and rewards, and more.
The key word here is permission. Instead of sending emails to everyone who visits your website without asking them, opt-in forms ensure that you only reach people who actually want your emails.
This builds trust and keeps your audience happy and out of the spam folder. These forms also help collect additional information, such as your visitors’ names or what they like. You can use this information to customize and improve your email marketing.
Additionally, keeping your email list in good condition can increase the efficiency of your email delivery and the advertising database performance of your campaigns.
Types of email logins
When it comes to email signups, you have two main options for collecting user information:
Double sign-in
Even if you didn't know what it was called, you've probably seen double opt-in email marketing in action. You visit a website and join a company's email list. You then receive an email (or other message, such as a text message) that contains a link.
If you want to be added to the list, you must click on the link. Otherwise, you will not learn about the company.
This is called double opt-in. It's a way to protect the integrity of your email list .
People sometimes make mistakes. They enter the wrong email address—which could very well belong to someone else—or they change their mind after they sign in. Double opt-in gives them a chance to realize they didn't enter the correct email address, or to decide not to join the list.