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Consumer behavior, priorities and choices may undergo sudden changes that need to be identified by the marketing team. What can be said is that people are increasingly demanding that businesses act in favor of society and they take this into account when choosing their favorite brands, a fact addressed by philip kotler as one of the main aspects of marketing. The next step in the climb illustrated by the author is marketing, a set of concepts that foresees all the previous principles applied in the current digital scenario.

In this context, the recommendations are: monitor your audience's bolivia whatsapp data behavior: analyze, step by step, changes in the behavior of your consumers; make your operations and communication more flexible: crises imply constant changes and your company needs to anticipate them; remain present: maintain a strengthened relationship with consumers, partners and suppliers, people need to know that your company is alive and recovering; establish your presence on digital channels: the future is uncertain, but we know that some aspects are absolutely irreversible, such as expanding access to technology and the growth of digital channels and media.

Not sure how to monitor your audience’s behavior? listening: how to build a more solid brand image with the publicwhat are the best marketing strategies in times of crisis?Any strategy can be interesting depending on the characteristics of the company and the crisis it faces. However, considering the main challenges experienced by organizations in recent years, some paths deserve to be highlighted.