Many marketers believe that simply having a great product or service will automatically attract potential customers, and that's where they usually go wrong!
The reality is that proactive lead generation is essential for consistent lead generation and conversions. It can also increase brand awareness, which can ultimately lead to trust and loyalty.
Whether you’re targeting B2B or B2C, you need several strategies to consistently bring in new leads. Simply put, without leads, it won’t be easy to grow your business or achieve a better return on investment.
In this guide, we'll show you how to leverage 12 proven lead generation strategies to increase conversions and generate more sales.
Lead generation statistics and interesting facts
If you're not convinced that lead generation matters, check out a few lead generation statistics that might change your mind:
Less than one-quarter of businesses are satisfied with the amount of leads they generate.
Spending just six hours a week on social media can increase lead generation.
More than 50 percent of marketers dedicate at least half of their marketing budgets to lead generation.
Less than 20 percent of businesses report generating quality leads from outbound marketing strategies.
A full 70 percent of marketers say that lead generation is their top priority.
As you can see, lead generation has become one of the most important parts of growing a healthy business. But how do you do it? Let’s define a few terms and then dive into our 12 proven lead generation strategies.
What is lead generation in marketing?
Lead generation can be considered the missing link between marketing and sales. It refers to self employed database the process of attracting potential customers to your business and increasing their interest through nurturing.
However, not every inquiry is considered a lead. A qualified lead is someone who is willing and able to buy your product or service.
For example, if you are targeting enterprise-level businesses as your customers, you don't want to attract potential customers who own small businesses. They are not in your target market.