Here are some tips for creating high-converting landing pages to get more leads from your website.
Create a dedicated landing page for each product, service, or offer and create targeted lead generation paths. For example, if you have multiple lead magnets, such as e-books or online courses , create a landing page for each.
Use compelling copy to highlight the benefits of what you offer and encourage potential customers to take the desired action.
Use forms to convert visitors into leads by capturing their contact information.
Use a minimal, clutter-free website design so you can focus on your key messages and calls to action.
For example, HubSpot has a ton of e-books, educational videos, and other resources on its website. For each one, it has dedicated landing pages with compelling copy that asks people to download the resource in exchange for their contact information.
Here is one such landing page. Notice how they stated what the reader will get by downloading the e-book botim database and the detailed content.
HubSpot eBook landing page
Image via HubSpot
The bright orange “Download Now” CTA stands out against the white background of the page. Once someone clicks on it, they must enter their email address to access the e-book.
HubSpot CTA
Image via HubSpot
You can use these email addresses to build your email list and run customer care email campaigns . You also need to make sure your email list is up to date to get the best results.
Additionally, improve email delivery speed by learning what DMARC is and enabling email security protocols.
6. Place forms on your website
Forms are one of the main ways to generate leads from websites. All other tactics push website visitors in the right direction, but forms actually capture leads by taking their contact information.
Strategically place opt-in or lead capture forms throughout your website to collect contact information from website visitors. Then add them to your email lists for lead nurturing.
There are many different forms you can use on your website.
Some of the most common forms include:
Request a consultation
Subscribe to our mailing list
Request a free trial
This method and email marketing go hand in hand because you get the email of the person who filled out the form. You can send them encouraging emails to turn leads into customers .
Here are some best practices you should follow when creating high-converting web forms.
Keep them short and include only the necessary fields, such as name and email address. The easier the form is to fill out, the more people are likely to fill it out.
If you need more information, use multi-step forms with only 1-2 fields per step. This ensures that you only generate relevant leads – people who are interested enough to complete the various steps in the form.
Place forms so that they are visible but do not interfere with or disrupt your web browsing experience.
Use strong calls to action to encourage people to fill out your forms, and give them a reason to do so by mentioning the benefits.
Set clear expectations about what will happen once someone fills out a form. Also, eliminate their hesitation by letting them know why and how often you will contact them. For example, if they sign up for your newsletter, let them know how often you will send it.
Take a look at our registration form as an example. It only has three form fields and also gives new users the option to sign in with their Google credentials, which simplifies the process.