Conversational Marketing: Benefits and Marketing Strategy

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It’s easier for businesses that communicate with customers personally to turn them into repeat customers.A new study by Localiq shows that offering customers live chat on your website can lead to a 12% increase in conversion rate. Companies can adopt various ways to engage with their customers, conversational marketing being one of them.

Conversational marketing is a good way for companies to talk to their customers costa rica phone number list in real-time through chatbots or messaging apps. The goal of conversational marketing is to engage in quick communication. A survey by Sinch found that about 89% of customers prefer a two-way conversation using messaging apps.

Conversational marketing uses tools like WhatsApp, Facebook, Messenger, and other text messaging apps to initiate a back-and-forth conversation between businesses and customers. This can help develop a good relationship with customers and open up new opportunities to understand your customers.