Exit intent popups are great for capturing email addresses as a last- minute touchpoint. You can also use them for other purposes. For example, our Hello Bar exit intent encourages visitors to create a free account.
9. Use the top and sidebar on your website with awesome calls to action
Top and sidebars are also effective for collecting emails. For example, you can use Hello Bar to create a bar that appears at the top of your website.
Top pop-up window
Make sure you use a catchy call to action to make new visitors want to click. You can also animate the CTA to make it more eye-catching.
10. Offer a lead magnet using a pop-up to grow your email list
Lead magnets are all the rage. They allow you to contribute something valuable.
Back in the old days, yes — six or seven years ago — you could get email signups simply by inviting people to do so. These days, people get more emails than they want, so you have to spice up the offer. That's what lead magnets do.
Let’s look at Brennan Dunn from Double Your Freelancing as an example of a popup email. He created a Popup offering an email course, which is a smart way to collect leads while providing value.
When someone signs up via Popup , they are included in a sequence of follow-up emails that are sent out over the course of days or weeks. Each email contains a lesson from the course that will teach them something new and valuable.
Double your freelance work
Image via Double Your Freelance Work
11. A/B test your email pop-up calls to action and headlines to see what converts best
You've created a fantastic email Popup . You're in love with it; but will it convert your visitors?
There's only one way to find out. Implement a popup, but also create a variation and run an A/B test.
For example, your pop-ups might be identical except for the image you use or the wording of the headline. Once you’ve completed your A/B test, test the “winner” against another variation. Test a new element each time.
Hello Bar lets you automatically start and stop your A/B tests. No stress or complicated coding.
When it comes to email pop-ups, less is often more. One best practice for increasing conversions is to use limited input vnpay database fields in your newsletter sign-up forms.
The goal is to keep the process quick and painless for your target visitors. Asking for too much information up front can be a turnoff and discourage people from signing up.
Stick to the bare essentials, like an email address and maybe a first name.
The fewer fields, the better. This simplified approach makes it easier for new visitors to convert without feeling overwhelmed or frustrated by a lengthy pop-up newsletter.